Creativity in Mortgage Marketing with the Malamut Brothers

Welcome back to Lending Leadership: The Creative Brief. 

In today’s episode, we’re excited to dive into the creative marketing strategies of the Malamut brothers, Jim and Greg, from New Jersey’s top-performing team at HMA Mortgage.

We start by uncovering what big hats, funny videos, and mortgages have in common with our guests Jim and Greg Malamut. Known for their innovative approach to marketing, the Malamuts have attracted attention not only through stellar service in the mortgage industry but also through their humorous and unconventional marketing tactics. They share with us their journey, starting with how their father inspired their distinctive business approach, and how they’ve expanded on that foundation by creatively using videos and large hats as marketing tools.

During our discussion, we discuss the brothers’ dynamics as business partners, touching on their individual roles and strengths within their team. We also explore their marketing philosophy and dive into how they’ve used videos to stand out in the competitive mortgage landscape. Additionally, Jim and Greg share their insights on adaptable business strategies, integrating family history, personal resilience, and commitment to service excellence, which have all contributed to their success.

Key takeaways:

  1. The Importance of Creative Marketing in the Mortgage Business: Jim and Greg emphasize breaking away from traditional marketing norms by adding humor and creativity. Their use of big hats and funny video content not only distinguishes their brand but also helps create a memorable client experience.
  2. Embracing Uniqueness: The brothers encourage other loan officers to embrace their unique ideas and stop worrying about others’ opinions. They stress that standing out will ultimately aid in being remembered by potential clients in need of mortgage services.
  3. Leveraging Video Content: The Malamut brothers have harnessed the power of social media to amplify their reach with video content that is both engaging and informative. This strategy has proven effective in keeping their services top-of-mind for their audience.
  4. Strength in Teamwork and Family Dynamics: The episode highlights how Jim and Greg’s relationship as brothers and best friends seamlessly translates into a successful business partnership. Their complementary skills, rooted in their family legacy, have fostered a balanced and effective team dynamic.
  5. Building a Recognizable Brand through Consistency and Fun: Consistent client engagement through recognizable brand elements, such as their custom hats, helps the Malamuts maintain stronger connections and ensure their business stays at the forefront of clients’ and partners’ minds.

We hope you enjoyed this episode and found valuable insights into creative marketing and teamwork in the mortgage industry. Don’t forget to like, follow, and subscribe for more leadership and marketing strategies. If you have any questions or want to connect with Jim and Greg, feel free to reach out. As always, we appreciate your continued support and look forward to bringing you more engaging content.

Rach & Rinn

Transcript
Rachael Tresch [:

Alright. So what do big hats, funny videos, and the mortgage business in New Jersey have in common? Well, they have in common the Malamut brothers and the Malamut team. And here on Lending Leadership today, Corinne and I have a top leading team out of New Jersey, Jim and Greg Malomut. Thank you guys so much for joining us today and giving us your insight and expertise into this thing called mortgages.

Greg Malamut [:

Oh, round of applause. Thank you very much for having us on the show today. We are honored to be the first guest.

Jim Malamut [:

We are honored as the first loan officers to be on here, and, you know, it's it's been a great run here at HMA Mortgage. So thank you for having us on your podcast.

Corrine Bibb [:

Absolutely. We were so excited to have you guys on. And, you know, I have to ask. I mean, you let it off, Rach. I gotta ask the guys. Where did this whole hat thing come from? Like, where did you guys get this this noggin boss idea or these large hats as a part of your marketing shtick? Because we see it in a lot of places in in your content and and everything online. Tell us the story. Where did it come about?

Jim Malamut [:

I'll take this one, I guess. So, you know, really, it goes back to our dad. You know, our dad kinda came up with the whole, marketing ideas and just kinda doing things a little differently. And, you know, if you don't do it big, you're not gonna get results. And I feel like we just wanna do things differently than other people, make our, realtor partners see that we're having fun with it, not just, like, being, you know, just boring mortgage people that we're having fun, given our, realtors value and our customers value.

Corrine Bibb [:

I love that. I think that's great, and I think it's important that customers and partners see that you have fun with what you do. You know, people want to to work with you because you're passionate about your craft every day, and I think it's easy to sense when people really enjoy what they're doing. So, yeah, that's a lot of fun, and I feel like it's a big thing that you guys have really featured in your businesses and have helped you to stand out. So it's inspiring for other loan officers to see those moments and those creative ideas, and maybe if they're feeling shy about doing something, you know, what would be your advice, you know, to other officers that might have a creative idea to stand out like that but not know where to take it?

Greg Malamut [:

The the biggest thing is people need to stop caring as much about what other people say about them. They also have to realize other people aren't thinking about them as much as they think they are. Everyone's worried about themselves, So I'm sure there's tons of people from my high school and hometown that they see the corny videos we post, and they're gonna make fun of them. But you know what? When people are looking to buy a house, they remember that we do mortgages, and that's all I really care about.

Rachael Tresch [:

You know what? I think that is such a life lesson no matter what business you're in, no matter what age you are. Right? Like, we all have kids here. You'll learn this soon, Greg. Right? Because yours is a baby, but this is a life lesson that don't worry what other people think about. They don't care. Like, you're laughing all the way to the bank, so, you know, yuck it up, everybody out there. Make fun of the hats. I I mean, I'm sure you've had I'm sure you've had some people come out of the woodwork and kinda point fingers.

Jim Malamut [:

Well, even our people love our hats. Big hats. Yes. Our hats and our money bags just have gotten a lot of talk around town. And, you know, again, the money bag, the big hat, it's really just having fun at the closing, celebrating people, buying a house and, you know, this one of the biggest moments in their life. And you kinda do the closing, and that's not very exciting. So at the end, put on the big hat, bring the money bag out. And that's what these fun exciting.

Jim Malamut [:

Okay. We're we're going home. We're gonna get our house now. And people remember that, I think, a little bit the whole picture at the end. So it it's cool. But, you know, really, you know, to kinda get into our marketing, we have to stay on it's not just that. We have to do things besides that. We really wanna be good at what we do.

Jim Malamut [:

But that's just one thing where people see it on Facebook a lot because that's what we post and the realtors post it. And, you know, that's celebration.

Corrine Bibb [:

Yeah. That's awesome. And it it oh, go ahead, Greg.

Greg Malamut [:

Oh, I see. We know the mortgage business isn't the most exciting business in in the world. You know, it's pretty mundane. It's a lot of paperwork. It's financials. It's not exciting. So we try to make it a little more exciting, bring a little flavor to it, and make it as enjoyable as it possibly can. And we know it's not the most enjoyable, so we try.

Corrine Bibb [:

I think you guys do a good job of it. And, you know, I think one of the things that makes you guys kind of fun, you know, you have the strategy, you have a lot of creativity in what you're doing, but I think we gotta back up one second. I mean, you guys are our brother team, you know, and it's fun to watch brothers. It's fun to see banter between brothers, but I kinda wanna dive into that for a minute and not just, skirt over and get right into marketing strategy and some of the topics that we wanna pipe people on. I need a story or something. How did this all go about? We know you started with your dad. We know that was how the the passion of the family business, you know, began. But, you know, tell me a little bit more about you guys, you know, the strengths, you know, maybe there's a story in there of how this all began because I think people wanna know a little bit more about the family background too and the why behind.

Greg Malamut [:at, Jim. So Go ahead. Back in:Greg Malamut [:

He was very successful. You know, Jim, that was his first job out of college to work with my dad. So that's really where it all took off. Myself, my dad told me, don't get into mortgages. Don't do it. So when I graduated college from Cornell, no big deal. Ivy League, whatever. Started working on started working on Wall Street, and, you know, I did that for 4 or 5 years.

Greg Malamut [:

And then after our dad passed away from cancer, I was like, you know what? Screw this. I don't wanna live in the corporate world anymore. I'm gonna move back to South Jersey and partner up with my big brother and figure out a way to, you know, expand the mortgage business even more and take over more market share.

Rachael Tresch [:

So wait a minute. I have a question though, June, for you. So did you know that that Greg had this master plan, or did he just show up at your door and say, hey. Guess what? We're going in a business center.

Jim Malamut [:

I'll say that's Greg's part of that's Greg's story. You know, in in my story of it, you know, like, our dad passed away. I was having trouble doing everything by myself, and I knew if I wanted to grow that I needed another more help. And Greg was the perfect partner for you know, to kinda replace my dad. And it it was, you know, ever since, we've been a great team. You know, Greg and I so kinda getting back to what we were talking about brothers and our our history. You know, Greg and I have always been best friends, I would say. Like, even when we were little, Greg was, like, you know, always hanging out with me and my friends, and we called little man.

Jim Malamut [:

So he was he was 7 years younger than us, but he always hung out with us. And he was known as little man for probably the first half of his life. So we call him Greg now, but a lot of my friends still refer to him as little man because that's what we called him growing up.

Corrine Bibb [:

I'm sure you love that. Greg, you love that.

Jim Malamut [:

You're not little man.

Greg Malamut [:email address at aol, low man:Greg Malamut [:

So Yeah. Kinda like your childhood.

Jim Malamut [:

Greg knew how to do a backdoor cut before his friends knew, like, what a what a pick was in basketball. So it it was Greg. Greg was more advanced because he got to hang out with all the older kids. You know? So it was a natural fit for us to just kinda work together because we'd always been very but now we've we've since Greg moved, we had a fantasy football team that we own together, so we'd stay in touch. And, yeah, it just made set so it just made sense to have Greg come back and work with us, and help grow things moving forward. And it it was it it seems like I made the right decision. I don't know.

Rachael Tresch [:

I think you did. I'm excited. You know, it's such an interesting dynamic. Like, a lot of times, people say they wanna work with family, but then when push comes to shove, it can be it can be a challenge. But to to know each other's strengths and to know each other so well and to know at the end of the day that you always have each other's backs, that that's such an awesome legacy that you guys are building. I know there has to be a good cop and a bad cop though. Or again, maybe just different strengths and, you know, you kind of fill in each other's gaps. Is there a good cop, bad cop? Do you do you play that game naturally?

Greg Malamut [:

We'll be Greg and the baby.

Jim Malamut [:

Greg's the baby in the family. I'm the oldest, so I'm always obviously the bad one, and Greg's the baby's the good one. So it's just how it works. Like, Greg's never gotten in trouble. My I'm always in trouble with my mom. Like, it's just till this day, if something goes wrong, it's my fault, and Greg's never at fault. So, you know, I'm always gonna be the bad cop. Even when we joined forces at HMA Mortgage, I I'm always the one that has to do the the bad tough stuff, and Greg just gets to be like, oh, everything's great.

Jim Malamut [:

I love you guys, and I have to be the one to be like, no. This has to change. This is bad. So, you know, Greg Greg's, Greg's awesome, but I usually, I'm the one that has to deal with the tough, hard stuff, and I I like Greg. He's the baby. No. I'm just kidding. But Greg Greg honestly, Greg is in the last 7 years or has been set 8 years since you've been working now.

Jim Malamut [:

I think 8 year around there. 7 and a half years, something like that. Greg's grown so much, and, you know, he's really like I say, he's really a partner now at this point. At first, it was like I had to train him, and it was it was a couple years of just really getting him to understand how everything works. And then, obviously, he took off. He's he's a very intelligent person. I've been training him my whole life, I have to say. You know, it's like, I trained him when he was little.

Jim Malamut [:

I trained him out for mortgages. He's always been my little protege, and I'm very proud of him. So he's he's doing a great job.

Greg Malamut [:

My mom's gonna love that comment.

Corrine Bibb [:

That's awesome. What what would you guys say, you know, in in spin of that and talking about how you guys work together and Jim being the older brother and and and leading on some things, As you've dialed in with each other and built such such a successful business, what would you guys say are, like, your strengths together? Like, what you rely on each other for as being maybe a bigger strength than the other brother or something like that?

Greg Malamut [:

Yeah. So it's definitely helpful having 2 because we're able to divide and conquer and take on different things. You know, I would say Jim is definitely more of, you know, these guidelines, the branch manager, handling a lot of the behind the scenes things, while I'm very good at more of, call it, soft skills. Like, hey. We should plan this event for realtors. Let's make sure we're sending out candy bars for Valentine's Day, SureFire Blast or CRM. So, you know, a matter of staying on top of a lot of the sales activities and showing up to the offices. So it's nice that we can complement each other and, you know, his strengths or my strengths and all lead together to 1.

Jim Malamut [:

Greg definitely is good with the sales stuff and growing our sales business, and I'm more with the getting low into the closing part, and it's a nice, tandem.

Rachael Tresch [:

Yeah. That's that's really great to be able to piggyback off of each other's strengths like that because and just like, you know, in a lot of companies, sometimes there's one person at the helm. You know, we're lucky where we are that we have 3 partners making the decisions. You guys have that too, and it it really does help with the checks and balances and, like I said, filling in each other's gaps because not all business people in any field, in any industry, are good at everything. How could you be good at everything? Right? The marketing and the technical, and obviously, push comes to shove at the end of the day. It's about mortgages. Right? So knowing the guidelines and knowing all the, the infrastructure of the business. So it's it's probably very nice to have have that balance.

Greg Malamut [:

It definitely is. And one quick story how we complement each other is let's talk about marketing. So the mortgage videos. So the first ever mortgage video was me sitting alone in my condo. My hair wasn't gel. And I look back on that video. I'm like, what the hell was I doing putting out social media? And then I kinda started a little thing, like, it was called the Malama Mortgage Minute, where every week or every 2 weeks, I'd post another, you know, educational video. And they were, you know, fine.

Greg Malamut [:

People were seeing them. I would go around town, and my friends would, you know, make fun of me. And then Jim had the brilliant idea of, hey. Let's take this to the next level. And he was like, we're hiring a full time marketing person, so we then hired, you know, a mar a husband and wife. They do wedding photography and videography who now have stepped our marketing game up, like, a 100 times. So we're now making, you know, these professional videos, professional content, all that. So kind of the ideas work together, 1 ID me, 1 ID him, and together, boom, it really blew up.

Corrine Bibb [:

Let let's talk. Let's stop on that for a second. I love how you pointed that out, Greg. Not just only that where you made that pivotable moment. It feels like that was a moment where your business changed, right, deciding to go all in hiring some, you know, marketing help that's specific to what you're trying to do just for your business. How do you guys come up with these videos? I mean, it is, like, a huge part of what makes you guys stand out. Right? And it's it's so fun to just think, like, oh, when you guys do the teasers, oh, no. What are the Malamats working on now? Like, what video is coming out next? Right? Tell us a little bit more about the creative process, you know, with the team internally there and how you guys come up with these ideas.

Jim Malamut [:

I so, honestly, it all kinda goes back to my dad, you know, in reality. My dad was just, like, you know and then and this is 10 years. I mean, 15 years ago, he was telling me we need to do videos on Facebook and, you know, be, like, the video people. Like, he wanted to go on, like, YouTube and, like, make, like, mortgage videos about, like like like, educational videos from mortgages. And I used to think he was crazy, but he was really just ahead of his time. And Yeah. In reality, we just it kinda like I said, it all goes back to him. And it's we I just try to make it funny.

Jim Malamut [:

Like, we he always was just a funny guy and tried to do things a little differently, and we just try to be creative with what we're gonna do. So, you know, we look at the calendar and see what's coming up, you know, different holidays, different events, and try to do some kind of mockery or sat satirical thing based on those events. And, you know, if Greg comes up with ideas, I come up with ideas, my wife comes up with ideas, Stephanie and Brent come up with ideas, and we just kinda, like, sit together and shoot it out and film something. You know, it's kinda how it works.

Greg Malamut [:

And so back in the day, when our dad was doing it, you had to pay tons of money for advertising. Like, there was no social media, so he was paying beyond billboards. He was paying to be on buses. He was paying to be on pizza boxes. He already would, you know, pay the pizza companies in there. Hey. I'll buy the box for you. Put my logo on it, and now you have free boxes.

Greg Malamut [:s a huge leg up to, you know,:Rachael Tresch [:

I I love that mindset. Right? Like, yes, years ago, everything was so much harder. Right? And and now there's really no excuse. It's it's not as hard to do. The resources are there. And for the most part, I mean, obviously, you can put money behind it, but for the most part, it's free to to get it out there. For the people listening who I think everybody knows now that video video is not going away. It's something you need to do, but it's still daunting.

Rachael Tresch [:

Still like, oh, I don't wanna do it. I just, like, pull a seat to get it done. Right? So, Jim, how many videos, or how long were you doing these these clips before Greg or other way around. Sorry. Greg, how long were you doing these before, Jim, you said, hey. We should really, you know, get these produced and and take it to the next level.

Jim Malamut [:

Same months. Few months. It was it was definitely a few months, but Greg was having some success with it. And then I was, you know, I was, like, we should definitely that we start doing, like, 1 or 2 together, I think, you know. And I was, like, you know, we need to hire somebody and just take this to a different level with all of our marketing. Because at the time, we didn't really have a lot of help just with any of it. With, like, managing our CRM, managing any of the social media, any any of the content. Just it was just just bragging about doing it ourselves.

Jim Malamut [:

So we knew that, like, if we wanted to take things to a different level, we had to hire somebody at on, like, a full time almost full time basis. And Seth and Brent were, like, godsends. You know, finding them have been so great. They're they're amazing, and I I've known them probably for, like, 15 year. I don't know how long it's been. I've known them before, but they've done some weddings for friends of mine, and it's just a a great relationship I have with them. And I'm I'm very lucky to have them in my life.

Rachael Tresch [:

Question. A really quick question on that. And then I know, Corinne, you've got a couple more things that you wanna ask, but this just made me think about it. Because you never know who's in your circle, in your sphere of influence. Right? Now you had known Steph and they had, like you said, done wedding videos. Had they done anything like this before, any social media kind of stuff, or did you just come to them and were like, hey. I know you do this. Can can we play in this area?

Jim Malamut [:

I actually posted on Facebook that we were looking to hire somebody for a full time marketing job. And I got hit up by a few people, and she obviously made a lot of sense because we were, you know, looking to do videos. And I knew she was, you know, a full time photo photographer, videographer. So I was like, alright. You guys have the equipment and the ability to already do the editing. So, like I said, it was a home run with her, and and she's just the perfect she's perfect. She her husband's great. They they do a great job.

Jim Malamut [:

So they they they come up with really good idea, like like, the the trigger leads I commercial we did. One of our best one of our best commercials was her idea. Like, well, again, I I knew we had to do something with trigger leads, but she, like, came up with the whole idea for it. And at first, I was like, this is a really bad idea. And then I was like, you know what? I'll give it a chance. And it ended

Greg Malamut [:

up being, like, a by far one of

Jim Malamut [:

our best commercials. So, you know, I'm not always the best with it. We're all we all work together.

Greg Malamut [:

And one and one thing to add is we offer their services to our real estate partners. So we, you know, extend our marketing team to realtors. We're all are together. At the end of the day, when they close deals with us, you know, we're all making money together. Without the realtors, you know, we're not closing deals, so we do whatever we can to, you know, boost our partner's business and ours.

Corrine Bibb [:

Yeah. It's a nice kind of added value for your real estate partners to know that they've got some backup marketing support, especially in such a prevalent space like social media and video. Right? Going beyond video though, I know, you know, video is a core of what you guys do, but tell me, like, maybe the next 2 or 3 things that you think are the most important processes and strategies in your marketing effort. So if we took video and social out of it, which I know are are the core of how you're communicating and and relating to your audience, What else do you think is really important that you have consistency behind your marketing and your business?

Greg Malamut [:

I mean, the number of one way is face to face combat still. So that was the toughest announcement. You know? Pre COVID, I would show up to a real estate office, and there'd be 20 plus people in there. Now I go to the same offices, and there's maybe 5 and half of them are admin staff. So, you know, getting in front of realtor is obviously always the number one way to get more business and how to strengthen those relationships.

Jim Malamut [:

Yep. Just harder than before. Like, Greg said, it used to be a light up. You would just walk into an office. Greg was allowed in the office because he was my brother. No. But we we were we're allowed in these offices, thankfully, and it was easy. You just show up and and and, you know, work with these people, create relationships.

Jim Malamut [:

Now, you know, go into closings, I would say, is one of our biggest things that we like to do because Okay. That's how that's how you create relationships with the realtor, with your client. You take that closing picture. You create that experience that they remember. We bring the hats. We give the hats out now to our our our buyers. And That's fierce. That that's how you create the relationship.

Jim Malamut [:

It's tough to get in front of them otherwise. Every every like Greg was saying, pre COVID, I would say 75% of the clients wanted to come into our office and sign the mortgage application face to face. Okay? Post COVID, today's world, I deal with maybe 1 out of 50 that wanna come in and sign out of face to face. Yeah. So totally different world in terms of what my time and what I do with my time, pre COVID, post COVID.

Greg Malamut [:

And, Jim, speaking of speaking of the hats, so what we do is every single closing we attend in person, as always, we're in town. So what we do is we go to the closings, and we give the client and the realtor one of these hats. So a lot of people think, oh, what should the closing get be? And they decide to give a bottle of wine or a bottle of champagne. And you know what? The client drinks that bottle of wine and forgets all about you. Gone. With these with these hats, people remember them. So I was on a flight last weekend back from Florida, and the person sitting one row behind me, guess what they were wearing? The Malibu Mortgage Team Hat. Yes.

Corrine Bibb [:

That's weird. Do you really like

Rachael Tresch [:

did well, did you know the person?

Greg Malamut [:

We did their mortgage. So I did I I knew it beforehand. So I had a relationship previously, but we did their mortgage. He got ahead of closing. I had no idea he'd be on that flight. It was 5 it was a 6 AM flight. It's on, like, 5:30 in the airport, and he was wearing the hat.

Corrine Bibb [:

Hey. That's that's there's a great tip and lesson in there from that story, Greg and Jim, in that, you know, loan officers have to be thinking about the staying power of the buying decisions that they make in their marketing. Right? So those hats can be carried around for years to come and used at different events or grabbed and used in a social gathering where someone ends up asking them a random question about it and it sparks a conversation, next thing you know you have a lead that you didn't know you had before. You know, really intuitive that you guys thought about you know everyone's doing wine, everyone's doing champagne, maybe a food gift, but after you're done consuming that, it goes right in the trash. So it's just, it's a good tip. There's a good lesson and tip in there and to to think about, you know, when you're making a financial investment, you know, in your marketing, how long is it gonna last me? What could it get me? What am I trying to accomplish? What is the goal and what am I trying to accomplish? It's just a fun creative idea. Right? I mean, you guys are fun and creative,

Rachael Tresch [:

And I think we try

Jim Malamut [:

to be yeah. And I think we try to, you know, we try to do all the rings of marketing. We still do email. We still do postcards once every other month. You know, we're still trying to, you know, remind our clients that we're out there for refinance purposes if they ever make a comeback, where people wanna ever buy and sell a house. But it's you know, we we try to keep it fun even when we do our postcards. We did our why like, we did our, you know, village people one. We we try to keep it entertaining because, there's

Greg Malamut [:

a lot of boring stuff out

Jim Malamut [:

there, and we try to keep mortgages fun. It is really what it's about.

Corrine Bibb [:

I love it. I do it with the leadership team. Right, Rachel? She'll tell you. I send around maims with these internal emails. You guys don't always see them. I'm constantly sending maims and things because I'm like, people need to be laughing every day. How about that? I feel like you need a serious business. We should take the business seriously, but we do not need to take ourselves seriously, and you guys do a good job of that too.

Corrine Bibb [:

You don't take yourselves too seriously because, life is serious enough. Right?

Jim Malamut [:

Thankfully, we have a good enough name, I feel like, in the industry that people know we're gonna get the loans closed. So it's at this point, we don't have to, like, go out there and push, like, oh, we're gonna close on time or we're gonna answer our phones. It's more just like we're here, you know, and reminding them that we're here constantly.

Greg Malamut [:

Because we know it. At the end of the day, in this industry, you're only as good as your last deal. So if we mess one of these deals up, that realtor, they're gonna find a loan partner because they're you know, we get blamed for it if something happens. Fortunately, that very rarely happens because we have an awesome team that gets shit done.

Rachael Tresch [:

I I love

Jim Malamut [:

curse? I I I don't know if I'm on the curse or not. I don't I don't wanna get, like, banned by the FTC or something. You know?

Rachael Tresch [:

I think we're good. There we we quite, you know, big kids who are listening to the podcast. So so Just making sure I

Jim Malamut [:

make them alright. Cool. I got I don't think I know.

Corrine Bibb [:

We can leave it. We can cut it. I feel like we cursed before Rachel, haven't we?

Jim Malamut [:

Yeah. I I was just curious. I didn't know.

Rachael Tresch [:

We have. No. That was that was really great, guys, and thanks for sharing that. And and I do think it's so important for people to realize, you know, we're you guys are top producers, not just in in our company, but across the landscape. And to have the balance of, yes, having fun in in whatever you're doing. Right? We have to be enjoying and and being playful. I think too many adults forget to play. It's always so serious, and what fun is that? And, but you have improved footing too.

Rachael Tresch [:

You have the the balance, and and people know that not only are you great guys and great to be around, but you're providing exceptional service and GSD, getting shit done.

Jim Malamut [:

That's what it's all about. End of the day, no one cares about our hats or anything else if we're not getting the closing on time. Yeah. You know, so, like, to me, that's that's always a given. You know, we're we're always answering our phones, except right now while I'm on the podcast. We're always responding to our emails fast. We're all but but, yeah, I have a team. We have a team.

Jim Malamut [:

That that's probably the biggest thing for Greg and I, is that we build out our team in the last, you know, year to really, like, point that we can function well. And previously, we were doing it, but it was a mess. And we didn't have roles assigned. We didn't really know, like, who was doing what. It just kinda worked, and it got to the closing table. And, you know, if you were the realtor or the client, you wouldn't know any better. But behind the scenes, it was just a little bit more clunky. Now we have things so on to everything's like we we hired another assistant, Kelly, who's been amazing.

Jim Malamut [:

We already had 2 awesome, assistants in the process for April and Danielle, who are always awesome. And, now I think we're just really prospering and able to grow our team even more. So, it's been a lot of fun growing the team.

Greg Malamut [:

And that, you know, that that was definitely one of the big things when we joined HMA was, you know, working with the leadership team to figure out exactly how the, you know, teams should function. Everyone gets their roles. Everyone knows exactly what they're doing whenever he'll, and, you know, wash, rinse, repeat.

Rachael Tresch [:

Well, that's that's really awesome to hear, and I love to see the growth in in even just a short time. And, obviously, for loan officers who are listening, you know, we're always looking for rock stars. Right? Especially for team Alamo and, for all of our teams. So if you're somebody out there who's looking to make a change, reach out. We'd love to know who you are and and know your business and, and see if there's a fit there for for these for these guys over here. Corinne, you wanna you wanna wrap us up and take us home here?

Corrine Bibb [:

I will wrap us up and take us home. Thanks, Rach. Well, I wanna thank you guys. Thanks, Jim. Thanks, Greg, for joining us. This was insightful. I feel like there's a lot of tips and tricks that we got. I got personally, and many of you out there, many of our listeners have got just from listening to this.

Corrine Bibb [:

We hope that you like, follow, subscribe, share, all the things. And if you have any questions about anything that you learned on this episode, feel free to send us a message. We can always get you connected with, Jim and Greg and, and answer any of your questions. Thanks so much, guys. This is awesome.

Jim Malamut [:

Thank you. Well, when this one hits record numbers, we'll come back. We'll do a second pie. We'll do, like, a, continuation, and we'll we'll see what the people yeah. We'll do a part 2. We'll see what the people wanna hear us talk about next time.

Corrine Bibb [:

And listen, if you guys beat Dave is Dave still number 1, one of Dave's episodes? And then we're number 2, Rach. Isn't one of our episodes number 2?

Jim Malamut [:

There there's no doubt. Just just like when the Malomets came over to HMA and automatically became the number one branch right away, this will be the number one podcast. Right away. There's no there's no doubt in my mind.

Corrine Bibb [:

And we'll not be worried about it. Rachel and I are very competitive with the guys about the podcast. Like, how long do you think it's gonna take, guys, before we slide into the number one spot? And you guys have probably bigger audiences way more than we do. And we still challenge them. Right, Rakesh?

Jim Malamut [:

Yeah. We'll see.

Rachael Tresch [:

Yes. We do. Nothing wrong with that. Nothing wrong with that. A little heavy topic.

Jim Malamut [:

When we when we dominate and come number 1, we'll we'll come back. We're at number 2 or a continuation episode, and and you guys can think of some fun topics that we could talk about. I'm sure there's a lot more we can would bring

Rachael Tresch [:

up. Oh, yeah. Yeah. This is only, like, scratching the surface. I mean, I wanna I wanna throw in some videos and some of those crazy wacky pictures and all the, you know, really

Jim Malamut [:

Oh, yeah. We can talk more about the team, you know, how we build out the team and Yeah. How we do the roles and what 2 does. Well, you know, there's there's plenty of things we can talk about, I'm sure. But, we don't

Rachael Tresch [:

want one last well, I have one last question. What's your what's the most successful video that you've that you've had?

Jim Malamut [:

It was the trigger either the trigger leads 1 or the YHMA one, I would think. I I think the YHMA I think the YHMA one was probably the best one. Yeah.

Corrine Bibb [:

I have one last question too. What what is going on with the basketball situation? So did is one of you not buying anymore? And then are you on the same team, and what positions do you buy? I actually have multiple

Greg Malamut [:

There's been lots of different leagues over the years. I think I'm officially retired as of this week. I constantly get hurt. I've I've been playing, you know, every week probably for the past 10 years plus, and I'm hurt nonstop. So I think it's finally time to hang it up. When I realized I hurt my back and I couldn't pick up my baby anymore, and I was kinda like a useless dad for a couple of days, I was like, alright. I think enough's enough.

Corrine Bibb [:

How are you still playing, Jim? Are you still playing?

Jim Malamut [:

So I'm 41, but I'll be 42 in, like, less than 60 days here. So I I have almost seven and a half years of basketball on Greg. I've never got hurt like Greg did. I only broke my ankle one time. Greg has had, like, multiple major injuries over his life. So he Yeah. You know, it's it's probably time for him to retire. I was built differently.

Jim Malamut [:

I can keep going. Now I'm not playing I'm not playing as much as I used to, but I I I would still be like like, this Saturday, I might go play at, like, 6:45 in the morning. We'll see the problem is I'm in charge of basketball for my kids, so I have to run these clinics. And it's hard it's hard to get out there as much as I would like to be out there, but would say I'm not retired yet. That's for sure.

Rachael Tresch [:

Sure. Greg, you could go big. You just go big. Honestly, like you said We'll see. I think you're just overkicking your coverage. I think you need to play with, like, grandpas, and then you'll be good. You you don't have to go so hard then. You can get your fill.

Rachael Tresch [:

I don't know.

Greg Malamut [:

I'll probably cannot retire it every week.

Jim Malamut [:

It doesn't matter. Greg will Greg will be get hurt somehow. It's just the way it is. Yeah.

Rachael Tresch [:

Alright, guys. Thank you for joining us on Catch you next time.

Jim Malamut [:

See you, guys. God bless.