Building the Best Mortgage Company: Lessons from Industry Veterans at HMA Mortgage

Welcome to Lending Leadership: The Mortgage Pros! Consider this your ultimate resource for navigating the mortgage industry with seasoned experts. We’re thrilled to kick off our very first episode, and we’re excited to bring you insights and discussions from the heart of mortgage leadership.

Today, it’s all about introductions and setting the stage for what you can expect from our podcast series. We’ll be diving into who we are, why we decided to join forces, and our mission with this podcast. We also explore our personal journeys into the mortgage industry, reflecting on how we found ourselves here and why we love what we do.

In this opener, you’ll get to know your hosts, the three partners of HMA Mortgage: President, David Holland and Managing Partners, Robert Fillyaw and Tom Mills. With over 60 years of combined experience in mortgage industry leadership, we’ll share how this incredible partnership and commitment to coaching brought us together and all the valuable insights of our journeys along the way.

Key Takeaways:

1. The Power of Coaching and Mentorship: We emphasize how professional coaching has drastically improved our careers and our quality of life. We’ve all invested heavily in coaching, and our successes are a testament to the value of mentorship. If you’re not already working with a coach, this is something we strongly recommend for both personal and professional growth.

2. Work-Life Balance in the Mortgage Industry:
A major theme in our conversation is how we’ve managed to reclaim our time and balance our work with personal life. Through better systems and processes, we’ve learned to be more efficient, and we’re excited to share these strategies to help you do the same.

3. The Importance of Systems and Processes: Effective systems and processes are crucial for building a sustainable and scalable mortgage business. By focusing on operational efficiencies, we’ve been able to grow our businesses while reducing the number of hours we need to work. This podcast will dive deep into these methodologies.

4. Our Diverse Paths to Mortgage Leadership: Each of us has a unique story of how we found our way into the mortgage business—from unexpected beginnings in different fields to a clear realization that this was the right career for us. Despite different starting points, we’ve all discovered immense fulfillment and success in this industry.

5. Embracing Technology and Flexibility: We talk about how modern technology has made it possible to work from virtually anywhere, offering unprecedented flexibility. This flexibility combined with the financial rewards and the chance to help people achieve homeownership makes the mortgage industry particularly appealing.

As we progress, we’ll cover a multitude of topics from granular industry tips to big-picture strategies for leadership and growth. If you have any topics you’d like us to discuss or questions, don’t hesitate to reach out. Hit that like button, subscribe, and join us as we embark on this journey together.

Thanks for tuning in to our first episode, and we can’t wait to continue this conversation with you all!

Remember to check the follow-on screen for our contact information and connect with us. Let’s build the best damn mortgage company together!

Stay tuned and see you next episode!

• Dave, Robert, and Tom

Transcript
Robert Fillyaw [:

Gentlemen. Robert. Long time long time coming, and here we are. 1st, 1st episode of Lending Leadership with the Mortgage Pros. I'm really excited to be doing this with you guys.

Dave Holland [:

I'm excited too, brother.

Tom Mills [:

Heck, yeah. Let's go.

Robert Fillyaw [:

I'm I'm so excited. So, you know, kicking off this show, what we wanna do just to kinda get started, let's, intro ourselves a little bit so everyone know who who they're on listening to. And then, let's just talk a little bit about, you know, what brought us together, why we're doing this, what we wanna chat about, what they can look forward to, go from there. I'm I'm gonna have some fun with this, so, be ready. Yeah. Who who wants to kick off the intro?

Tom Mills [:

I'm Tom Mills. I'm 19 year veteran of the mortgage industry and really looking forward to bringing, some experience and, value into some of our conversations here.

Robert Fillyaw [:

I love it. I love it. I'll go next. I'm Robert Filja, managing partner, minority owner of HMA Mortgage. 21 years in the mortgage business, and really looking forward just to sharing some ideas with these guys. I think the coolest thing about what we're gonna be able to do is is open up some insight, maybe some behind the scenes from an ownership and leadership perspective that maybe your everyday originator just doesn't have. I think that, that insight's gonna maybe help understand and grow business. I'm really excited to help, put some ideas out there and some some leadership into the market that's that's lacking.

Robert Fillyaw [:

So I look a little red today. I'm I'm not sunburned. I'm not on fire. We're we're getting our lighting right, so to be continued on that. But, excited to be doing this. Wouldn't wanna do it with anybody else than than you 2 guys.

Tom Mills [:

Your lighting and Dave's Botox between the 2, it's, I'm not gonna look at the screen.

Dave Holland [:

I swear I've never had Botox on my children's honor.

Robert Fillyaw [:

Okay.

Dave Holland [:rs, actually, in September of:Robert Fillyaw [:

think this is a great opportunity to point out that Dave has been in the business longer than Tom and I because he is older than Tom and I.

Dave Holland [:

So Different generations. I mean, we're we're we're we're different generations. Right?

Robert Fillyaw [:

I mean, one of us on this podcast I know. One one of us on this show routinely wears Birkenstocks and the other 2 do not. So we'll let you guys You bet. Come to figure out who that's that is.

Tom Mills [:

We'll leave it up to the audience.

Robert Fillyaw [:

So, listen, you know, a little bit of backstory on us. I'm just gonna throw this out there for those of you who may not know. So Tom, Dave, and I were all, in our respective careers and have recently come together and and really formed a dynamic partnership, the the mortgage trinity, as I like to call it, through a merger of our groups into 1, bomb ass organization known as HMA Mortgage. So, you know, we we came together through coaching, something the 3 of us believe a lot in, and have now formed this partnership with a single goal of kinda building the best damn mortgage company that's ever existed. So I think, what's gonna be really cool about this podcast is getting this kinda follow along with us in that journey, seeing where we flub, you know, the the mistakes we run into, the walls we hit. I know one of my goals is to be super super raw and transparent and just, you know, kinda put a lot of insight out there. What are you guys hoping to get out of this? Like, what what are some goals that you wanna see from here?

Tom Mills [:

The opportunity to just further collaborate. You know, I think all of us have have, you know, spent a lot of time investing in ourselves and our careers through coaching and learning, and not everybody's had that luxury. You know, I feel like I I've personally, you know, spent over half a $1,000,000 to learn, how to be better at a lot of things tied to this industry. And, you know, when you think about it, we go to conferences. We're just at 1. You learn so much there, but, you know, what what what's so powerful in working with people in this industry, talking with people, collaborating with people is is the conversations that I have at conferences, not always the someone that's up there on stage speaking and, hitting on a topic. So I personally look forward to kind of bringing that collaboration, bringing our conversations into here. We can just have them here now instead of having them on the phone and and and then coming here.

Tom Mills [:

So looking forward to kind of bringing some value, some leadership, some insight. Lots to talk about the business right now.

Dave Holland [:ofessionally being coached in:Dave Holland [:

There's a lot of moving parts. We're at the mercy of the macroeconomy. There's been some wild swings that everyone knows the last 4 years.

Robert Fillyaw [:rted professional coaching in:Robert Fillyaw [:

It it literally changed the entire trajectory of my life and my work life balance and the time and and availability I had to spend with my family. And, honestly, guys, like, that was the first step in a long journey that led us to today. Right? Because we all 3 met in coaching, and now it's gonna continue to change our lives. And our mentor, Carl White, shout out to Carl in the Mortgage Marketing Animals Freedom Club, he gives this analogy that I always think about, and this is one more ripple. Right? He talks about the ripple in the pond. You throw the pebble and it just ripples out, and that's what coaching has done for us. Like, it impacts us, and then we impact people because of it. And then they impact people, and those people impact people.

Robert Fillyaw [:

This podcast is just another way to do that. I'm really, really excited.

Dave Holland [:when I was younger, like, in:Dave Holland [:

I'd go backpacking for a week in the middle of, like, the Adirondacks or the middle of the White Mounds. I went to Kilimanjaro for 2 weeks. Places where I had

Tom Mills [:

That's a savage.

Dave Holland [:

Well, yeah. Well, that's not bad. Places that I wouldn't have access to my cell phone or email. I where I couldn't actually work, and it was like a forced unplug.

Tom Mills [:

I think people use people create an excuse. Like, the the reality of it is is you if you can't take a week, a 3 or 4 day, you know, extended weekend, a couple of vacations a year, and kind of tune out. Like, it's not your job. It's a lot you.

Robert Fillyaw [:

Are you kinda You're doing something really wrong.

Tom Mills [:

Yeah. You're doing it wrong.

Robert Fillyaw [:

You're not doing

Tom Mills [:

that much at you. And you know what? If it is, give yourself a little bit of respect and and throw some boundaries down because, man, especially in a business like this, I need my time away as much as I just think if you focus on the right things day in and day out, you can absolutely take time away.

Dave Holland [:

But when you're an L O with no support or limited support and your entire career is based on sometimes how quickly and accurately you can respond and you don't have help, you can't take a vacation. You need some form of support that you can trust so you can get away. Well, it's hard to

Tom Mills [:

get the build the nobody builds the team and then, and then brings the business in. It's bring the business and build the team along the way. So we've all gone through those tough times, those sacrifice, taking the Saturday, Sunday morning calls, missing part of your son's game, you know, whatever it may be. But, you know, in the end of the day, that was excuses because we weren't running our business efficiently.

Dave Holland [:

Well, we didn't know how to run our businesses until we were shown the light. Exactly.

Robert Fillyaw [:

That's one of the things I love coaching most on, right, is the systems and processes to build the efficiency to get the work life balance back because there's nothing like, made tons of money, done lots of cool stuff, been cool places, met cool people. There's still nothing quite as powerful as having someone say, hey. Thanks for giving me my life back. Or better yet, having one of their family members come up and say, hey. Thanks for giving me, you know, my dad back. Like And

Dave Holland [:

that's happened to you a couple times.

Robert Fillyaw [:

It's happened a couple times, and it's it's it's really powerful. Like, every time, it still gets me.

Dave Holland [:

So For

Tom Mills [:

those of you originators out there, you can grow your business, and you can grow your quality of life at the same time. Don't let anybody fool you. Don't fool yourself. You can do it.

Dave Holland [:

Yeah. It's it's it's possible. I mean, I'm a great example. I went away to Hawaii for 3 weeks in the summer of 22, and it taught me 2 things. Number 1, my team doesn't need me. And number 2, when I got myself out of the way, all I did was make us focus phone calls for an hour or 2 a day, 3 or 4 days a week, I actually did more business. So sometimes I'm self sabotaging my own business, and I don't even realize it.

Robert Fillyaw [:

Yeah. So I'm excited as we continue to go. We're gonna be talking a lot about these topics and digging in and really getting granular on some of this. And this is gonna be there's gonna be a lot of takeaway from this for for those of you out there tuning in. So I hope you'll, you'll definitely hit that like button, hit the sub smash that subscribe button as we go. But one thing I was curious about, guys, as we we kinda get to know people out there and they get to know us is let's let's share a little bit what got us in this industry. I've never met a single person that is growing up or, you know, I've ever seen a single, like, worksheet. What do what do you wanna be when you grow up? And someone put mortgage loan originator.

Robert Fillyaw [:

I don't know a single person that set out to get into the mortgage loan origination business.

Dave Holland [:

My top 2 were farmer and soldier. That those were the top 2 professions that, I I, I got on my personality test when I was in high school. Farmer and soldier.

Robert Fillyaw [:

I guess you you're you do a sort of kind of farming. It's a little bit like farming. I mean Well,

Dave Holland [:

I mean, how I got into business, I'll go first. You know, I was my dad's a real estate attorney. I started studying for the L staffs after 5 years of college and 2. So

Robert Fillyaw [:

5. 5. I thought college takes 4. I I didn't graduate college, so I don't know, but it's supposed to take 4.

Dave Holland [:

Well, I I did get 2 really powerful 3 powerful degrees. I got a major in history, sociology with a minor in philosophy. So wasn't really on this great, career. So I started signing for the l stats. I realized that at a certain point well, yeah. At a certain point, I would make a mediocre attorney at best. So for lack of a better thing to do, I'm from Erie, PA. My mom grew up in Pittsburgh.

Dave Holland [:

I took some interviews in Pittsburgh, which is a larger city than Erie. I got 2 job offers. 1 was $1,000 a month with health insurance. The other was a 100% commission, no health insurance. So I took I took the $1,000 a month with health insurance, lived in my grandparents' basement for 12, 13 months, crawled my way out of there. And I tell you what, I've never worked as the 1st year I worked so hard. I worked 12, 14 hours a day. I didn't have any business.

Dave Holland [:

Right? All I did was read and, you know, make phone calls and listen to, self help books on tape. And I worked really hard to get out of my grandparents' basement. It was a cool time in my life. Right? Because I I was with my 80 some year old grandparents, but I knew I had to get out there as quickly as possible. Nothing's nothing's like motivation to live in your grandparents' basement.

Robert Fillyaw [:

And I ran

Tom Mills [:

into the business, and the mortgage business did it.

Robert Fillyaw [:

That that's powerful. You got out, Dave.

Tom Mills [:

You got out.

Robert Fillyaw [:

For those of you, younger listeners who are listening, so when Dave says he listened to stuff on tape, there used to be these things called cassette tapes. Right? I didn't do it, but and, I'll go next. Like, I had no no intentions of getting into the mortgage industry. I actually if you look back on all of my, you know, like, 3rd grade, 2nd grade, 1st grade, I wanna be a marine. Right? I wanted to go in the marine corps, which I did. I went to the marine corps in the reserves, not right out of high school. So I was a little bit of a a shift a ship adrift, if you will. Got out of high school, started college.

Robert Fillyaw [:

College wasn't really my thing. I was working part time at a bank, as a teller and part time at a grocery store and going to college full time. And I went to the Marine Corps Reserve and, was just kinda doing that and trying to get through school. School wasn't my thing, so, I really started to decide that I wanted to focus on one of the 2 careers, either the grocery store or the banking side. Alright?

Dave Holland [:

And Well, hold on. What were you doing at the grocery store?

Robert Fillyaw [:

I was a, I was a cashier. I was a, like, office staff, like and was gonna go into management, right, which it's listen. It's Publix. It's a it's a massive grocery store.

Dave Holland [:

There there was a career track there.

Robert Fillyaw [:

Right? Correct. We're service training back then. Great customer service training. And the managers all made 6 figures. Right? They're employee owned. Great company. Right? But weekends, holidays, like, you're gonna be working. And I started looking at the bank side.

Robert Fillyaw [:

I was like, well, I get all these holidays off. I get paid I get paid to be off. Right? Still going to college, but I was thinking, okay. One of these two tracks. So then what happened is a lot of the people I worked with at the bank, they started graduating college and leaving to go get jobs. And, like, 3 months later, they were back working at the bank because even though they had college degrees, they weren't getting jobs. So I kinda said, and, from there, just started working my way up through the bank. Right? Went teller to personal banker, realized I had a little bit of a knack for sales, system branch manager, branch manager, was managing a a banking center with, like, 15, 16 employees.

Robert Fillyaw [:Actually went to Iraq in:Dave Holland [:

How were the nights and weekends and, holidays, man?

Robert Fillyaw [:

What were those? What what were nights and weekends? Right? So just, you know, went full bore, went all in, and, have have never looked back. Best decision I ever made.

Tom Mills [:

Yeah. Yeah. I too, you know, no plans for the mortgage business like everybody else. It's a first of all, what a scary point in life when you're, like, you know, in your early twenties just getting out of college. You don't know what the your calling is. You don't know what you're supposed to do out there in this world. It's a really scary point. I remember through college, I started working full time for a bank, MBNA, learned a lot there.

Tom Mills [:

One of the best organizations I ever worked for, amazing culture. You know, I think a lot of who I am today just learned that that ingrained in me really young in my early career working. But I got started working while I was in school full time. I started working full time and moving to night classes more to discipline myself because, if I have a lot of free time, I was gonna not use it so wisely. So I kind of keep my busy schedule to avoid wasting time. So just kinda like if you wanna avoid eating, garbage, don't put garbage in your in your cupboard or your fridge.

Robert Fillyaw [:

I feel attacked. Easy, Tom. I feel attacked.

Tom Mills [:

So I, was working for a credit card bank and expressed an interest in their mortgage division because I heard they were making higher commissions than anybody else, and it was very selfish all about myself at that point. And, I got a taste of, like, kinda what corporate America was where, you know, I expressed an interest in a role, but, they felt I was going to go another direction. And I he then felt like, man, this is corporate America. I don't want this. And I went into the mortgage business. I had a friend that just had started with Ameriquis, who's actually number 1 net lender in the nation then if you guys remember them. It wasn't that long. You know, that that, my office actually got shut down for fraud.

Tom Mills [:

There's probably a whole another entire episode we could have there. Were were

Robert Fillyaw [:

there windbreakers involved?

Dave Holland [:

Pre the pre crash days?

Tom Mills [:

Yeah. The pre crash days. Wild west? And and I was innocent, and I'm here to tell the stories and went on and carried on my 19 year career. But, you know, that was a little scary. And then, because I just started. I was doing really well. I'd been there, like, a year, and life was everything I wanted it to be and excitement and flying around the country to top producer trips and, you know, being taken care of, and it was awesome. Making great money, money I never thought was even imaginable.

Tom Mills [:

But, you know, then it ended up bringing me into the next step in the IMB space and, the small IMB that's now a a a very large IMB. And and then shortly after that, I built my first sales team. You know, one of those, like, who's coming with me kinda moments and and, started a sales team together with a partner at, the age of 26. And, through years of coaching and, connecting with people, collaborating, you know, working with a large organization, growing a a a big region, have a lot of fun doing it. All those connections, all that experience, put me right right here where I am today, working with you 3, and we got, we got another 20 years ahead of us perhaps.

Dave Holland [:

Maybe you guys do.

Robert Fillyaw [:

You could continue. And you do. Dave Dave, maybe maybe 15.

Dave Holland [:

I'll be dead in 20 years.

Robert Fillyaw [:

That's so morbid. Not true either. Dave's probably in the best shape of the 3 of us, so not true. True that.

Dave Holland [:

You know, within about a year, 14 months of being in the mortgage business, I knew this is what I wanted to do for life.

Tom Mills [:

Me too.

Dave Holland [:

I I was good at it. I was, you know, at that time, I perceived I was making good money. I was able to move out of my grandparents' basement. But with literally within a year, I knew this is what I wanted to do. I had a little bit of success. I was closing a 3 or 4 transactions a month, and I'm like, this is it. This this and I and and that's pretty powerful too. You know, you mentioned your Tom, we're we're kinda rudderless when we're younger, early twenties.

Dave Holland [:

It's it's it's nerve wracking. You have no financial security. Yeah. It's a powerful I thought it was very powerful feeling when I said to myself, this is my this is my career. When I had friends, like, 10 years

Tom Mills [:

later powerful too.

Dave Holland [:

Who didn't have their career. And I knew this is what I wanted to do. And if I just focused on it, I I'd be I'd be successful.

Robert Fillyaw [:

Well and let's let's be real. Right? Like, I'd put this career against anything out there because it, like, it does it take a lot of time? Is it taxing? Yes. But you control the time that it takes. Right? Like, it's flexible in that sense, especially with tech technology today. Like, literally, I can work anywhere. I told Lacey yesterday, we were having lunch. Our kids are gonna be out of the house in 4 years. I was like, hey.

Robert Fillyaw [:

Here's a crazy idea. Our kids get out of the house. Why don't we sell the house, and we'll just live somewhere for a few months at a time? And we can travel the world. Because we can work

Dave Holland [:

with That's my idea. That's my idea. My idea.

Robert Fillyaw [:

Don't tell her I stole it, though. We can literally work anywhere. Right? And then you factor in the money. Right? We make really good money for what we do. And then you sprinkle on the fact that we get to help people and help them achieve the dream of homeownership and walk through it. Like I see. It's magical. Right? I was the guy I worked in the retail bank where I was chained there from 8 to 6, Monday through Friday, and worried that my lunch took 35 minutes instead of 30.

Robert Fillyaw [:

Yeah. Screw that. I'll never go back.

Tom Mills [:

I feel very blessed to have found my calling in this business. I could have found a number of things. And by the way, I think whatever people find their calling in, pursue it. You know? Absolutely.

Robert Fillyaw [:

Enjoy what you do. And vice versa, Tom, if you if you don't love what you're doing, go find something else to do.

Tom Mills [:

Turn on. Change. You can make change. Yeah. I agree. Because it's that that's what's fulfilling in life. You know? Enjoying what you do day in, day out, and enjoying the people you do it with, as well is, you know, really, I think an indicator just towards life happiness. And, you know, I know some people that do really well.

Tom Mills [:

It doesn't necessarily mean they they have happiness in their life.

Dave Holland [:

What's the saying if you love what you do, you'll never work another you'll never work a day in your life?

Robert Fillyaw [:

That's it. That's it.

Dave Holland [:

It is true.

Tom Mills [:

That is true. Work is work, though, and, hard work putting in hard work, doing the right things in this business can do well. But, you know, I know through this show, I'm looking forward to you know? And we had that conversation the other day, Robert. Originators want 1 or 2 things. They they either wanna make the same amount of money doing less work, or they wanna make more money doing the same amount of work.

Robert Fillyaw [:

Mhmm. Exactly.

Tom Mills [:

And, I think we can talk a lot about how you can accomplish either one of those things. Sometimes people settle in, get a nice business built that they don't have the grand illusions of of growing it past that point, but, you know, you can live a really good life.

Robert Fillyaw [:

Absolutely. I think that's well said, guys. I think that's probably a good we're gonna get into a lot of topics, and I'm excited to see just everything we lay out as we go. If you haven't already hit that like button, that subscribe button, go ahead and smash that now so you can keep up with us. And, we're gonna get really granular on some of this stuff. You know? And, if you

Dave Holland [:

have Every week, we're gonna have a couple new topics.

Robert Fillyaw [:

Yeah. If you have stuff you want us to talk about, throw that out there. Otherwise, we we've really enjoyed this first episode with you guys. Like I said a hundred times, there's nobody I'd rather be on this journey with than the 2 of you. Every day, it's something new and exciting. And most days, we even get along. So, that's always

Dave Holland [:

a plus. Days.

Robert Fillyaw [:

Most days. Some days, I hate you, Dave. Not today, though. Not today.

Tom Mills [:

I love you both every day.

Robert Fillyaw [:

Tom always coming over the top. Hey. As we close, guys, if you had one piece of advice to put out there for people this week, what would that be?

Tom Mills [:t thinking about, like, their:Tom Mills [:, loans that will begin their:Robert Fillyaw [:

I think that's perfectly set, Tom, because we know, right, that the 6 what you do 60 the activities you do today are what's gonna reap you results 60 to 75 days from now. So good good good advice. How about you, Dave? Go

Dave Holland [:

to bed an hour earlier and get up an hour earlier. Use that hour to read. Don't surf email. Either read or work out. If you do that, I, 100%, guarantee, it will change your perspective on everything.

Robert Fillyaw [:

That I I'm gonna take that as a takeaway and challenge accepted. Tom and I were just at a place and a a gentleman got up and spoke, and he said that if you get 5 hours of sleep or less a night, your morbidity rate goes up 67%. Yeah. Which which is mind blowing to me. So

Dave Holland [:

I sleep 7 and a half to 8 every single night

Robert Fillyaw [:

for the most part. That's why you have those boyish good looks. Here's my

Tom Mills [:

I don't I'm looking to go to bed earlier, but kinda get up the same time because I need to add those hours, and I'm I'm kinda behind, but, the great great episode there sometimes, that mental preparation. How do you prepare for your

Dave Holland [:

For the week and for the day.

Tom Mills [:

Regimented. We're getting your air text at 5:35, 5 minutes after you just woke up, Dave. Yeah. We love it.

Robert Fillyaw [:

I love it. Here's here's my piece of advice, guys. If you're not doing it already, it's a really simple and easy piece of of takeaway. Answer your damn phone. Right? 83% of a of loans originate with the 1st loan officer that the person speaks with. Answer your phone. That's it. Enjoyed it, bro.

Robert Fillyaw [:

I was looking forward to the next one.

Dave Holland [:

I'm looking forward to it too.

Robert Fillyaw [:

Hey. You'll, you'll see a follow on screen with our contact information. You have any questions, interested in chatting with one of us, reach out. Don't hesitate. We'd love to talk to you. Thanks so much for listening, guys.

Dave Holland [:

Thanks, everyone. Thank you.