Lending Leadership: The Creative Brief

In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis. Hosted by Corrine Bibb, VP of Marketing and Rachael Tresch, Director of Brand and Media Relations at HMA Mortgage, this segment is all about bringing a fresh, dynamic perspective to the world of mortgage marketing. You’ll learn the secrets of effective personal branding, social media marketing, and tips and tricks on how to stand out from the competition.

Recent Episodes

How to Turn Marketing into Your Secret Weapon

Signs You're At the Right Mortgage Company: Deciding to Stay or Leave

Maximize Engagement and Build Relationships: Social Media Strategies for Loan Officers

Finding Balance: Setting Up Your Mortgage Business to Run Without You

Embracing Female Empowerment and Connectivity in the Mortgage Industry with Laurie Nelson

Building a Championship Team in the Mortgage Industry

Secrets to Success: Building a Strong Mortgage Team with Dan Andersen

Achieving Time Freedom: Strategies for Mortgage Professionals to Balance Work and Life

Creativity in Mortgage Marketing with the Malamut Brothers

Building Trust: Effective Communication Strategies for Mortgage Loan Officers

Sparkle and Shine: Rachael Tresch’s Secrets to Stand Out in Mortgage Marketing

Leadership vs. Management: Mortgage Leadership Tips and Insights from Robert Fillyaw

Corrine Bibb on the Role of Delegation, Humor, and AI in Marketing

Challenges and Opportunities: Lessons from the Mortgage Business with Tom Mills

From Burnout to Breakthrough: The Ultimate Social Media Tool for Loan Officers

Check Out the Other Side of Lending Leadership

Lending Leadership: The Mortgage Pros

In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss.
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Meet the Hosts